The goal of this project was to create an eye-catching 2D illustration for a public service announcement (PSA) on behalf of the City of Parkland. The objective was to visually communicate important civic messages in a way that was both engaging and accessible to residents of all age groups.

The final illustration was well received by my professor and aligned with the city’s branding and communication standards. It successfully delivered the intended message in a visually appealing format.

Tools & Skills Used

•Adobe Illustrator

•Color theory & composition

•Typography selection

This project involved designing a series of vibrant and energetic promotional posters for the band Red Hot Chili Peppers for their upcoming song release. The goal was to reflect their dynamic stage presence and unique sound while grabbing the attention of music lovers and passersby. I was the lead designer for this project, responsible for the visual concept, layout design, and execution of the posters. I closely studied the band’s style and music to create artwork that captured their bold, edgy personality.

•Adobe Photoshop

•Canva

•Typography selection

•Colour selection and theme

This conceptual project was designed to reimagine Coca-Cola’s connection with Gen-Z audiences. The objective was to create a bold, fresh, and culturally relevant visual that speaks their language — fun, unapologetic, and trend-driven.

I conceptualized and designed the poster, choosing vibrant visuals and Gen-Z slang to make the message instantly relatable. The tagline “Feel the Rizz Yet?” plays on current internet lingo, pairing Coca-Cola’s signature brand feel with a playful twist.

Tools & Skills Used

•Adobe Photoshop

•Trend research & pop culture integration

•Typography & color theory

•Adobe Premiere Pro

•Adobe Audition