Anusha Sara Jacob

Content Creation

Content is more than just visuals—it’s how stories are told, brands are built, and audiences connect. From reels and social campaigns to copywriting and post design, this section showcases my work in digital content creation, where creativity meets strategy to deliver results that matter.

Instacart Promotional Campaign

The goal of this campaign was to promote Instacart’s key value propositions—speed, convenience, and flexibility—through engaging digital content. It aimed to increase awareness among young adults, encourage app downloads, and highlight the benefits of same-day grocery delivery. I developed the content strategy and executed the entire campaign—from ideation and scripting to visual design and post scheduling. This included writing copy for static posts, creating engaging Instagram reels, and optimizing story formats to drive interaction.

Tools/Software/Skills Used

•Adobe Photoshop (design)

•Adobe Premiere Pro (video editing)

💡While this was a concept project, it received positive peer and mentor feedback for its creative storytelling, visual appeal, and clear messaging. It also showcased my ability to combine brand voice with platform-specific trends.

Comical Product Review – Amazon Alexa

The aim was to create a lighthearted and humorous product review of Amazon Alexa, showcasing its everyday usefulness in a relatable, entertaining way. The goal was to blend comedy with value-driven content that could resonate with a wide audience. I conceptualized, scripted, filmed, and edited the entire review. The tone was intentionally playful and sarcastic, while still highlighting Alexa’s features like voice commands, reminders, and smart home control. I also handled all on-screen performance and direction.

Tools/Software/Skills Used

•Adobe Premiere Pro (video editing)

•Adobe Audition (audio cleanup)

•Copywriting & Scripting

•Humor-infused storytelling

💡This project stood out for its originality and relatability. Viewers appreciated the balance of fun and function, with several commenting that it felt like “watching an influencer but with personality.” It helped showcase my creative direction, on-screen presence, and ability to craft engaging content for digital platforms.

“Could I Be Wearing Any More Clothes?” – Winter Awareness Comedy Reel

This short-form video was created as a humorous reminder for students to layer up during the harsh Canadian winter. Drawing inspiration from the iconic Friends dialogue, the reel was designed to engage students while spreading an important seasonal message in a relatable and entertaining way. I ideated the concept, scripted the scene, performed on-camera, and handled the full video production. The comedic layering scene builds up to a punchline delivered in true Chandler Bing style: “Could I BE wearing any more clothes?”

Tools/Software/Skills Used

•Adobe Premiere Pro (video editing)

•Concept development & scriptwriting

•On-camera performance & direction

•Trend adaptation for Instagram Reels

💡The video was officially featured on Fanshawe College’s Instagram page as part of their student wellness initiative—boosting visibility and engagement while reminding students to dress appropriately for winter. It received positive reactions for its humor and nostalgia, and reinforced the power of using pop culture in campus communication.

Wheeleasy – Viral Cat Meme Mashup Video

This comedic video was designed as a promotional concept for Wheeleasy, a mobile tire assistance service. The goal was to tap into internet culture and use popular cat memes to tell a story about how Wheeleasy saves the day when a customer finds their car tire punctured. I crafted the entire storyline using a variety of iconic cat meme reactions—from the dramatic “awoo cat” to the bubbly “happy happy happy cat”, and even the classic angry cat. I was responsible for scripting, editing, syncing reactions, and delivering a compelling narrative infused with humor and brand relevance.

Tools/Software/Skills Used

•Adobe Premiere Pro (video editing)

•Viral trend research & meme adaptation

•Copywriting & Scripting

•Humor-infused storytelling

💡Though not yet published, the video received strong positive feedback within my team for its originality, trend-savvy concept, and effective humor. It demonstrated how digital storytelling with memes can be both entertaining and aligned with marketing goals, positioning Wheeleasy as a smart, friendly, and fun brand.

London, Ontario