Crouch Neighbourhood Resource Centre — Child & Youth Program Campaign

I collaborated with the Crouch Neighbourhood Resource Centre, a vital community hub in London, Ontario, to design and launch a communication campaign for their Child & Youth After-School Program. This program provides a safe, nurturing space for local children to learn, play, and grow after school.

My contributions:

  • Developed engaging social media posts (Facebook, Instagram Stories, Instagram Posts).
  • Created a promotional video, a human impact story, and a donor-focused newsletter.
  • Highlighted real community voices through interviews and authentic storytelling.
  • Helped craft messaging to encourage monthly donations for long-term sustainability.

Impact:
This campaign used heartfelt stories and clear calls to action to inspire the local community and potential donors, ensuring that kids in East London continue to have a safe place to belong and thrive.

Presentation video

View the slidedeck here