This comedic video was designed as a promotional concept for Wheeleasy, a mobile tire assistance service. The goal was to tap into internet culture and use popular cat memes to tell a story about how Wheeleasy saves the day when a customer finds their car tire punctured. I crafted the entire storyline using a variety of iconic cat meme reactions-from the dramatic “awoo cat” to the bubbly “happy happy happy” cat, even the classic angry cat. I was responsible for scripting, editing, syncing reactions, and delivering a compelling narrative infused with humour and brand relevance.
Tools & Skills Used
•Adobe Premiere Pro (Video editing)
•Viral trend research & meme adaptation
•Copyrighting & Scripting
•Humour-infused storytelling
💡Though not yet published, the video received strong positive feedback within my team for its originality, trend-savvy concept, and effective humor. It demonstrated how digital storytelling with memes can be both entertaining and aligned with marketing goals, positioning Wheeleasy as a smart, friendly, and fun brand.
Anusha Sara Jacob 
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